Advocare
NSS Annual Event
Dallas, TX
Responsibilities
Account/Client Management
Creative Direction
Concept Development
Event Planning
Video Direction
Pricing & Budget
Vendor Management
Overview
Advocare approached us to help bring a wow-factor to their annual “National Success School” where 19,000 members descended upon Cowboys Stadium in Dallas. For such a large event, and giant venue, the concepts had to be equally impressive.
I concepted a combination of hologram displays to display new product launch info and oversized “F” and “T” letters so participants could spell out “FIT” and have a digital takeaway. Then, I directed our team to produce the content and source the hardware, and managed an external fabrication vendor to supply the hologram product zones and pull-up bar letters.
The whole project from concept to completion was less than 8 weeks.
This project and imagery was created while employed at 900lbs of Creative. I do not own the intellectual property. The project was made possible by a team of talented designers and developers.
Additional project imagery, process documentation or context information can be shared if requested.