Walmart’s Arkansas Music Pavilion (AMP)
Digital Ticketing Transformation
Rogers, AR
Responsibilities
Account/Client Management
Creative Direction
Concept Development
Digital Strategy
UI & UX Design
Overview
The Walmart Arkansas Music Pavilion faced fragmented systems, inefficient ticketing workflows, scalpers, fake tickets, and limited visibility into real-time sales and customer behavior, creating friction for both customers and internal teams while restricting revenue growth.
Solution
The Virtual Wild addressed this by designing and implementing a brand new digital ticketing platform. This unified digital platform, anchored by a centralized data layer, modernized the entire ticketing ecosystem and introduced a seamless web and mobile purchasing experience, an interactive seat map, a custom CMS, and a real-time data dashboard for venue partners and administrators. This transformation streamlined operations, eliminated outdated processes like paper tickets, and empowered teams with actionable insights to optimize sales and marketing.
As a result, the platform now supports over $1M in weekly ticket sales, reduces labor and logistical costs, and establishes a scalable foundation for future revenue opportunities across food and beverage, sponsorships, and enhanced customer experiences.
A critical component of this digital transformation was improving data visibility for AMP staff. Previously, sales reports from multiple systems could take up to two days to process, creating significant operational bottlenecks and limiting timely decision-making. To address this, we implemented a centralized data layer within the ticketing platform that delivers near real-time reporting. By integrating separate systems, including POS, eCommerce, and food and beverage, together through Snowflake and custom APIs, we enabled a unified view of key performance metrics such as ticket scan throughput, weather conditions, and live sales data, empowering teams with faster, more actionable insights.
Discovery Process
Old Website
This project and imagery was created while employed at The Virtual Wild. I do not own the intellectual property. The project was made possible by a team of talented designers and developers.
Additional project imagery, process documentation or context information can be shared if requested.