Overview

Developed as a high-impact sales enablement tool, the Bell Mission Table was the key sales tool used to pitch Bell’s new V-280 aircraft to the Army. The platform translated complex mission capabilities into an intuitive, narrative-driven experience used during a critical contract pursuit. The interactive allowed stakeholders to explore real-world scenarios, system integrations, and operational advantages through a tactile, collaborative interface that bridged the gap between technical detail and strategic storytelling.

As part of Bell’s broader campaign, the experience was used heavily at customer visits, trade shows, social, and their website. I’m extremely proud of the roughly 4 years I spent leading this effort that contributed to a successful contract capture estimated to be worth up to $80 billion over its lifetime, forever changing Bell’s business.