Husky Technologies
Marketing Projects
Munich, Germany
Responsibilities
Account/Client Management
Creative Direction
Concept Development
Exhibit fabrication (in my garage)
UI & UX design
Pricing & Budget
Vendor Management
International Collaboration
Onsite Installation
Overview
For Husky Technologies at Drinktec 2025, one of the world’s largest global trade shows with 1,100+ exhibitors, our team at The Virtual Wild led the strategy and execution of a fully integrated brand experience designed to drive engagement, educate buyers, and scale sales enablement beyond the event. We transformed Husky’s booth into a high-throughput, omnichannel marketing platform, combining cinematic product storytelling, interactive kiosks, immersive theater environments, and a live digital-physical “transparent machine” interface to simplify complex product narratives and accelerate customer understanding.
The experience supported thousands of visitor interactions, increased dwell time, and enabled Husky’s sales team to deliver more consistent, high-impact conversations at scale, while also creating reusable digital assets now being deployed across smaller events, headquarters, and sales presentations, extending ROI far beyond the show floor.
From concept approval to show open, our team designed and built this in 4 months. This is one of my favorite projects in my career so far and blessed to have had the talented team around me to execute.
Winning 7 out of 7 awards we entered for is great, this project was equally a business success for both our client and a capabilities growth for our team.
My favorite part of the results was hearing the kid-like giddiness and excitement when our client said the entire company gave him and his marketing team a standing ovation for their efforts. Our project made the CMO and his team look good and earned them internal recognition, something that hadn’t happened often. That’s real impact and something I’m very proud to have helped happen.
Henry Zhang
CMO • Husky Technologies
The show was a huge success, and thanks to your creativity which brought our vision to life. All the exhibits were huge hits. Our leadership was very pleased with the outcome. Thank you for the great work
This project and imagery was created while employed at The Virtual Wild. I do not own the intellectual property. The project was made possible by a team of talented designers and developers.
Additional project imagery, process documentation or context information can be shared if requested.