Leidos
Marketing Assets
Washington DC
Responsibilities
Account/Client Management
Creative Direction
Concept Development
Marketing Strategy
Overview
Throughout the years of supporting Leidos, I have led a number of projects that were created to boost their digital marketing efforts. Sometimes creative social videos to “stop the scroll”, other times a strategic re-use of a trade show asset. My concepts and the team’s execution of the projects has led to improvements in their trade show ROI, Website traffic, social impressions and engagement, and email campaigns. This is a small collection of those efforts.
Lander video received over 50k organic views in LinkedIn within 48hrs of posting
“Paper Pig” video directly contributed to over 290 people visiting the careers page in the first week of posting, now on Leidos.com/careers
To attract female candidates to IT roles, Leidos commissioned this custom live action ad that was utilized across all media channels.
In the 1st week of posting, 276 reactions, 5,800+ views, and the careers page saw a 56% increase in traffic
DHITS 2024 - Leidos Heath Trade Show
To help promote the show, we created a version of our hologram content for social.
Linkedin Link
The video was used in a pre-show email blast
Users could become the hologram, Leidos filmed the experience and sent follow up emails to these guests with the video of them as a hologram. This was a huge hit and Leidos gained 58 high priority contacts from this.
Pre-event Linkedin post outperformed company benchmarks by 3x
31% increase in traffic to Health site prior to event
22% increase in traffic to Health site during event
Total Reach - 160.5k users across all socials
Guest Hologram email had an open rate of 66%
“Looks amazing! Thank you Virtual Wild team. We got some engagement stats for the latest video and wanted to share the good news...it’s hard to impress our data analytics guru :)”
This project and imagery was created while employed at The Virtual Wild. I do not own the intellectual property. The project was made possible by a team of talented designers and developers.
Additional project imagery, process documentation or context information can be shared if requested.