Vroom (Carvana competitor)
“Virtual Test Drive”
Travelling Exhibit
Responsibilities
Account/Client Management
Creative Direction
Pop-up Booth Design & Sourcing
User Experience Design
Project Management
Concept Development
Overview
Developed as a forward-thinking retail innovation, the Vroom Virtual Reality Showroom reimagined the car-buying experience through immersive, 360° VR. The solution was deployed as a traveling pop-up activation, bringing the experience directly to consumers across more than 20 locations in its first year. By combining VR technology, cinematic 360° video, and interactive vehicle data, users could browse, explore, and test drive vehicles in a fully digital environment. The pilot program generated significant national attention, earning coverage from major outlets including Fortune, TechCrunch, and Adweek while driving measurable increases in customer engagement and web traffic. Pun intended.
This project and imagery was created while employed at 900lbs. I do not own the intellectual property. The project was made possible by a team of talented designers and developers.
Additional project imagery, process documentation or context information can be shared if requested.