Cole Wiser

How I work

Technology changes. AI changes. Screens change. People don't. The work is understanding what a client truly needs, finding the right story, then using whatever tools help make that story real.

Siemens digital experience portal presented on a laptop
Visitors gathered around an HPE interactive experience
Visitors moving through Husky's immersive phoenix exhibit
Cole Wiser beside the Lockheed Martin Sentinel A4 experience
A presenter guiding visitors through an interactive tooling experience

Strategy. Creativity. Technology. Story.

01

Strategy first. Not technology.

We start by understanding the business problem, the audience, and the opportunity. Technology isn't the starting point—it's the amplifier of the idea.

Understand

Discovery phase notes outlining risks, diagnosis, and project planning

Immerse ourselves in the problem through conversations, research, and workshops. Asking better questions leads to better solutions.

Synthesize

Experience concepts and visual references synthesized on a shared canvas

Connect the dots between business goals, audience needs, and creative opportunities to uncover the right story to tell.

Visualize

Animated Husky exhibit blueprint visualization

Rapidly visualize ideas to test narrative, design, motion, and more to get to the “I want that!” moment quicker.

02

AI compresses the distance between insight and visualization.

Insight

Customer concerns and pain points organized into strategic insight

AI helps research and surface industry specific details that can lead to exceptional ideas.

Exploration

A broad canvas of creative references, concepts, and interface explorations

Visualizing 10x more directions cuts down the path to the right direction.

Judgment

Animated progression from creative exploration to a selected immersive direction

Coming up with ideas isn't the bottleneck anymore. Recognizing which idea deserves to be pushed forward still requires exceptional creative “taste”.

03

How strategy becomes a pitch.

Blurred preview of confidential pitch strategy materials

Pitch Process, Strategy & Examples from Successful Pitches Available Upon Request.

04

Creative direction at scale.

Great ideas require many disciplines working in harmony. My role is to bring clarity, alignment, and momentum across all of it.

CREATIVEDIRECTION01STRATEGY02CONCEPT03DESIGN04MOTION05DEVELOPMENT06INTERACTIVE07CONTENT08DATA09ARCHITECTURE10LIGHTING11AUDIO12SHOW CONTROL13FABRICATION14PRODUCTION15CLIENT16AUDIENCE
Creative
Direction
01

Strategy

02

Concept

03

Design

04

Motion

05

Development

06

Interactive

07

Content

08

Data

09

Architecture

10

Lighting

11

Audio

12

Show Control

13

Fabrication

14

Production

15

Client

16

Audience

05

Principles I live by.

Start with business strategy.

Creativity without strategy is just decoration.

Prototype before debating.

Make ideas tangible so we can learn fast.

Visualize early and often.

The best ideas emerge when you can see them.

Technology should disappear.

The experience is what people remember.

Build systems, not one-offs.

Scalable thinking creates lasting impact.

Influence, not micromanagement.

Inspire, empower, and lead the team by example.