Husky Technologies / Flagship case study
Integrated brand experience for Husky’s Drinktec Event
- Location
- Munich, Germany
- Year
- 2025
01 / Film
02 / The assignment
For Husky Technologies at Drinktec 2025, one of the world’s largest global trade shows with 1,100+ exhibitors, our team at The Virtual Wild led the strategy and execution of a fully integrated brand experience designed to drive engagement, educate buyers, and scale sales enablement beyond the event.
We transformed Husky’s booth into a high-throughput, omnichannel marketing platform, combining cinematic product storytelling, interactive kiosks, immersive theater environments, and a live digital-physical transparent machine interface to simplify complex product narratives and accelerate customer understanding.
03 / The system
The experience supported thousands of visitor interactions, increased dwell time, and enabled Husky’s sales team to deliver more consistent, high-impact conversations at scale. Reusable digital assets are now being deployed across smaller events, headquarters, and sales presentations, extending ROI far beyond the show floor.
From concept approval to show open, our team designed and built the experience in four months. Winning seven out of seven awards was an exceptional result, but the project was equally a business success for the client and a major capabilities milestone for our team.
Leadership scope
- Account and client leadership
- Creative direction
- Experience strategy
- UI and UX design
- Budget and vendor management
- International collaboration
- Onsite installation
04 / The exhibits
01
A 360° interactive theater with six kiosks that immersed visitors in Husky's sustainability story. Through games, data visualizations, and video, attendees explored recycled PET, plant design, and global adoption while engaging directly with Husky experts.
02
An interactive dual-screen experience that put visitors in the customer's shoes, demonstrating Husky's proactive "We Call You" service. Real-world alert scenarios and live impact reports brought the value of predictive support and operational excellence to life.
03
A cinematic 3D launch film that introduced the HyPET-6e system through Husky's bold phoenix-and-ember brand story. The animation clearly showcased the machine's efficiency, precision, and innovation, setting the tone for the entire booth experience.
04
A transparent OLED display layered digital controls over a physical Husky machine component, blending the physical and digital worlds into a futuristic interactive product demonstration.
05 / Pre-Show Marketing
Husky wanted a way to introduce the Phoenix theme and build anticipation for the show. We created this promotional film in less than three weeks.
With just two weeks to deliver, our team repurposed Phoenix assets, stock footage, and 3D exhibit visuals into a show-announcement film for Husky staff. The internal premiere became a rallying moment and earned our CMO client a standing ovation.
06 / Built for Scale
Drinktec became a platform rather than a one-off—driving continued agency revenue while giving Husky compounding ROI through regional adaptations, localization, compact demos, and a global sales-enablement system.
We recomposed the core experience for smaller booths and regional event footprints without losing the product story or visual impact.
Localized content extended the system across global markets, including this Mandarin tooling experience developed for ChinaPlas.
A focused single-screen format brought the experience into compact footprints while supporting live, expert-led product conversations.
In the process of installing demos throughout the customer journey at Husky's HQ
The same 3D assets and product narratives evolved into N.E.S.T., a scalable platform that equips Husky’s global sales team with consistent, high-impact product storytelling beyond the show floor.
“The show was a huge success, and thanks to your creativity which brought our vision to life. All the exhibits were huge hits. Our leadership was very pleased with the outcome.”
07 / Leading the Process