Reinventing Leidos Health marketing.

I led the strategy and creative direction to rethink how Leidos Health marketed its capabilities across trade shows and the broader sales journey. Their healthcare organization had an enormous breadth of services, but the existing marketing wasn’t making that story easy to understand or engaging enough to pull new customers in.

Rather than create a one-off trade show experience, I pushed the team toward a more omnichannel approach. We built a web-based interactive sales platform that powered the large sliding touchscreen experience on the show floor, but could also live independently as a digital sales tool outside of events. The same content and storytelling system could support conversations before, during, and after the show instead of disappearing when the booth came down. These digital experiences were upgraded and brought to several years of Health shows, greatly extending the ROI.

We also created a new suite of healthcare overview videos that gave Leidos a more compelling way to communicate the full breadth of its capabilities to prospective customers. Together, the interactive platform, experiential installations, and video content created a connected marketing ecosystem, giving the Health team stronger tools to attract attention, explain complex services, and continue the conversation well beyond the trade show floor.