Lockheed Martin / Defense product experience
Sentinel A4 interactive product visualizer for AUSA
- Location
- Washington, DC
- Year
- AUSA
01 / Film
02 / The challenge
At AUSA, the Sentinel A4 had to compete for attention against some of the most advanced defense technology in the world. A physical radar alone could not communicate how the system senses threats, shares critical data, and protects assets across a mission.
The experience needed to create an immediate visual hook for passing attendees while giving sales teams enough depth to move naturally from a high-level story into a technical conversation.
03 / The experience
A large-format LED canvas brought the Sentinel A4 to life through dynamic, real-world scenarios. Beside it, an interactive touchscreen let attendees explore features independently or follow a guided presentation with a Lockheed Martin subject-matter expert.
The two surfaces worked as one system: cinematic content created the emotional and strategic context, while the interface translated interest into focused product discovery. The result was approachable for general attendees without sacrificing the detail expected by defense professionals.
Leadership scope
- Account and client leadership
- Creative direction
- Experience strategy
- Concept development
- UI and UX design
- Exhibit prototyping and fabrication
- Pricing and budget
“A well-planned process and flawless execution created a real wow-factor at this year’s AUSA show.”