Resideo / Customer experience center

Immersive retail products showroom

Austin, Texas · Experience center

Overview

Visitors moved through realistic environments where smart-home systems responded to changing conditions around them. Each interaction connected a physical product to a clear human benefit, replacing abstract claims with immediate cause and effect.

Digital content, exhibit architecture, and environmental effects were choreographed as one experience. That integration made a broad product portfolio easier to understand and created a setting customers were likely to remember long after the tour.

MultisensoryLight, sound, scent, and effects
ConnectedPhysical and digital environments
Smoke CannonsThat’s a new one

Leadership scope

  • Account and client leadership
  • Creative direction
  • Concept development
  • Exhibit design
  • Gameplay design
  • Project leadership
  • Pricing, budget, and vendors