Walmart AMP / Digital transformation
Overview
The customer journey was redesigned as a visual, linear experience that moves naturally from finding an event to selecting seats, adding upgrades, and checking out. Complex moments—group seating, timed cart holds, accessibility, and third-party ticketing constraints—were made simple at the interface level.
Behind the scenes, the same transformation gave AMP staff near-real-time visibility into the venue. Data that once took up to two days to reconcile became an actionable operational view, connecting live ticket scans, sales, weather, and food-and-beverage performance.
Leadership scope
- Account and client leadership
- Creative direction
- Concept development
- Digital strategy
- UI and UX design
- Product direction
- Stakeholder alignment
“The work we did together transformed a 30-plus-year-old organization and pushed us into the future. It was a new way of working, new thinking, new processes, innovation, and so much more.”