Bell Textron — Cole Wiser

Bell Textron / Pursuit sales platform

V-280 Mission Table interactive sales tool

Washington, DC · Four-year program

Overview

Rather than presenting the V-280 as a list of specifications, the experience showed how it could change the outcome of real missions. Stakeholders explored scenarios collaboratively, moving between strategic context and detailed product capabilities without losing the larger story.

The platform was designed to travel and evolve. Its content supported in-person briefings and major events, then extended into digital campaign channels—giving Bell a consistent narrative across the full pursuit.

$80BEstimated contract lifetime value

4 yearsProgram leadership

OmnichannelBriefings, events, web, and social

Mission scenario interface created for the Bell V-280 pursuit

Bell V-280 operational visualization on the interactive table

V-280 Valor aircraft shown within the campaign experience

Bell V-280 mission-planning interface and campaign timeline

Animated Bell V-280 mission visualization

Leading The Process

Early Bell V-280 cinematic composition and mission visualization

Bell V-280 campaign storyboard and cinematic sequence planning

Leadership scope

Concept creation
Platform strategy and scale
Account and client leadership
Creative direction
Art direction
UI and UX design
Project and AV leadership

“We love the finished product. You’ve once more turned out a product that makes you feel like you’re in the midst of the mission... it is a masterpiece!”
Rob Freeland · Director of Government Sales • Bell Textron

A mission-driven platform built for a defining pursuit.