Creating sales firepower for an entire defense portfolio.

I led the strategy and creative direction for what began as a relatively focused interactive sales experience for Leidos Defense. Rather than simply deliver what was asked for, I pushed our team to pitch a much bigger roadmap: a scalable platform that could grow across products, sectors, trade shows, and eventually become an ongoing tool for the sales organization.

That strategy shaped everything from the modular UX and content structure to how we approached 3D production and development. The goal was to make every new product easier to add than the last, allowing Leidos to continually expand the platform without rebuilding the experience from scratch.

The result became one of our most successful long-term client programs. More than 80 products were ultimately added, with two years of continued content updates and development, and the platform was deployed across every defense trade show Leidos attended—turning an initial project into an evolving piece of their sales and marketing ecosystem.